Art Invasionz
This case study explores the process of developing an upcycled thrifted collection and organizing an event for its subsequent showcase. Art Invasionz Inc. is a dynamic non-profit organization dedicated to celebrating the arts and promoting mental health. Art Invasionz sought our assistance in designing a clothing collection which would be featured in LA Fashion Week, and later presented at an event in Minnesota. As the Creative Director and Co-Designer, this project allowed us to bridge the realms of art, fashion, and philanthropy. This also marked The Mediums inaugural endeavor in producing an entire collection using tailoring and alteration, an invaluable growth opportunity that harmonized a culmination of skills cultivated through the years.
The Vision and Inspiration: Art Invaisonz inspiration for this collection was the destruction and creation that comes from nature. Drawing references from couture and ready-to-wear collections worldwide, as well as the emotive art style of the non-profit organization, The Medium meticulously curated a mood board. This served as the creative compass for our collection, that we then showcased at LA Asian Fashion week with 6 other designers.
Styling Vision and Material Sourcing: We created the moldboard using visual collage, which served as a blueprint for the collection's aesthetic. We took detailed notes outlining ideation for styling and material sources. These notes served as the foundation for a globally-inspired approach to our designs. We later utilized these materials as a reference point as the events set design came to life.
These images showcase select examples of the looks created. We worked with the input from Art Invaisonz on styling and design, and added our signature flare from The Medium to produce a cohesive presentation that celebrated the brands selected theme.
Content for social to promote event
Art Invasionz celebrated their nonprofit sector by involving the communities youth in their local event, which featured the students of Art Invasionz as models and stylists. Using T-shirts from the collection, each student was encouraged to style a their own look for the fashion show. We spent months mentoring them and fostering creativity. We used the content to promote the event on social media.
Credits
Videography - Virgilio Cerda
Photography - Vivian Zhang @viveportraits IG
Represented Brands
Art Invasionz inc - Worthington, MN